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A complete marketing campaign is critical to successfully selling your home including; a for sale board, listings online, listings paper and open for inspections etc. Regardless of whether you do it yourself or with a Real Estate Agent, if buyers don’t know about your property it won’t sell. Listing your property with Gold Coast Property Listings will deliver essential online exposure for your property locally, nationally and internationally. Through Gold Coast Property Listings you are able to set inspection times and auction times to display in your full page listing.
Marketing with an agent can be expensive, with advertising costs and the 2-3% commission you could be looking at many thousands of dollars. If you organise the marketing yourself, the amount you spend is entirely up to you. You can control the time frame of the sale and be able to utilise all marketing techniques that an Agent would use while saving thousands of dollars.
There are two sale types:
- An auction - This is where a group of prospective buyers gather on a set time, on a set day, to bid for your property. Gold Coast Property Listings offer the ability to set auction times to be displayed in your detailed full page property listing.
- A private sale - This is a set price that you select for your property. You deal with prospective buyers on a one to one basis, negotiating a price that suits both the buyer and the seller.
Competition can still exist between bidders at a private sale, it's just not conducted in a public forum. A derivative of both the auction and the private sale is sale by tender. This is where interested purchasers of your property are asked to submit their bids privately for your property by a certain date. You will then be able to examine these bids and decide which of them you wish to negotiate with.
Marketing campaigns do not differ that greatly between either sales method. For a private Sale, you still use the same marketing and advertising materials. If anything, selling privately means that you have greater control over the way you wish to sell, and have an immediate idea on the interest shown in your property.
A private sale may take longer to sell your place, then again an auction may have a poor turn out and you are no longer the master of your own destiny - as it is handed to the Real Estate Agent.
In short, selling privately or by auction is a choice you will need to make, based on your current personal situation.
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